YOP086: Hijack Your Mindset with Rob Scott

By January 26, 2018 Podcast Episode No Comments

Bio: Rob Scott is known for hijacking people’s minds, rewiring their limiting beliefs, and leaving them completely transformed. He is a master level coach who creates digital products and training programs for world changers that help them “breakthrough” their deepest limits. After working with Rob people become incredibly effective, more successful and deeply fulfilled. His flagship product called “The Identity Shifting Mastermind” reprograms people’s mindsets, and connects them to their deepest purpose. You can find out more about how Rob hacks the human brain at RobScott.com


Hey everyone, this is Zephan Moses from the Year of Purpose podcast and today I am joined by Rob Scott. Now Rob is known for hijacking people’s minds, rewiring their limited beliefs, and leaving them completely transformed. He is a master level coach who creates digital products and training programmes for world that make them break through their deepest limits. After working with Rob, people become incredibly effective, more successful and deeply fulfilled. His flagship product called the Identity Shifting Mask, reprograms people’s mind-sets, and connects them to their deepest purpose. You can find out more about how Rob hacks the human brain at robRob.com, and today he is hanging out with me, “What’s going on Rob?”

Rob: How you doing, good to be here

Zephan: Thanks for being here today. I want to dive right into your story, because you were telling me a little bit beforehand…and part of me was oh, man i really should have recorded this, so if you could share with everyone, kind of, what you have gone through in a nutshell that has brought you to this point because everyone kind of has a story of how they have and how they’ve built their own gift through some sort of event that’s occurred in their life, so I know that you’ve had quite an interesting story, so far, and maybe if you could share that with everyone.

Rob: Yeah, for sure, it’s interesting because my life today is really exceptional, like I’m deeply living my purpose, you know, I’m financially doing incredibly well ..with somebody I love. Things are amazing uh, but it certainly wasn’t always like that. I had a start in life that was really very difficult. I had a very abusive upbringing, um I don’t think I shared this part, but I was actually, I was being raped, um, repeatedly for years as a young child, and it really left me like unable to, I don’t know, unable to trust, it built a lot of shame in me, I um, I didn’t sort of get the safe emotional upbringing, the safe mental upbringing, and the safe physical upbringing most or many people know and are getting, so I was doing like drugs and starting to play with things at an obscenely young age, like 7 years old. I started to mess around with stuff, with like older kids, and I was sort of like a mascot for these older college kids in the neighbourhood and I’d do anything they kind of sent my way, so um, I had a very skewed experience growing up. That led to a lot of dysfunction as you might guess. Later I ended up very seriously addicted to really, really heavy stuff. That led to homelessness, in and out of institutions, halfway houses, rehabs, all that stuff. I was living on the streets, um then something changed.

I really kind of woke up and realised that nobody was punching me anymore, or nobody was doing this stuff and that I had carried a mind-set with my, you know, in myself that was kind of carrying a chip on my shoulder, and it had a whole lot of stuff. It had like I’m a tough guy, it had I’m a victim, it had look at all I’ve been through, and really none of that was serving me and so it was if I was dragging this really crappy past, and just kind of putting it into my future and continuing to live into it. And this was a, my company name was Fundamental Shift, this was a fundamental shift in my world view. Like it really shattered kind of everything that I thought. And it was incredibly profound for me, and so from there what happened, after that, I was able to effect change in my own life, really, really dramatically. And I went from being homeless to being a temp in the base, you know the basement of a business, to just a few years later becoming Vice President of Technology, and being able to build and sell a very large and complex software company um, ended up helping that company sell itself into a much larger company and, and um was able to exit that with a really nice way.

A side note to mention, was that through that transformation, I also got really physically sick. I ended up getting really aggressive cancer and having to go through um, pretty you know, horrible chemotherapy situation for a while, so um, what I like to tell people, is that I know what it is like to be really dysfunctional, you know, physically, emotionally, mentally and that I also know what it is to kind of come back from that. So what, what happened after that was there was really nowhere else to go in that corporate environment, and somewhere along the way in 2005 I started to do a podcast and I was just sharing ideas on how we can evolve our mentality you know. What is it to evolve our consciousness and to become the next version of ourselves?

What is it to shift our identities into something profoundly new, and what is hypnosis and …5:10, and I started to get listeners, you know, all over the world that requested coaching from me and um, I didn’t think that was me at first, and then a friend was like I would hire you right now. And I said alright, let me try this, and immediately realised that that is what I’ve been best at almost my whole life. Like as a little child, I was pretty much coaching my parents to getting along, and seeing things differently, and all that, so um, I definitely have a, a kind of ability here, but I have also spent many, many years honing this and getting absolutely as good as I can get to get really, really phenomenal results out of people. So for the last decade, I have been running this coaching business, and I just, just love what I do. I feel like my office is a lab, and I’m in a lab trying to hack consciousness to see like what are the things that happen for people when they can get extraordinary results

Zephan: That’s absolutely amazing, and to see that some of the things from your childhood, or at least some of the skills you had back then have kind of translated to where you have wound up now.

Rob: Yeah.

Zephan: Is very neat, and there is something you said back there that kind of like, put up a flag for me, was just you were talking about how you had gotten very sick and you know, there’s tons of research which is obviously not a big thing we can prove just yet, but you know stress and how it compares in the body and holding on to things from our past. I mean it not only drags you down mentally, but you know there’s a lot of new research coming out today, showing that ah, when we go through these events, our body itself is changing. The cells inside our body are morphing, um, hence I’ve always been curious or, wondering whether or not things like cancer are related to ah, stress, anxiety, you know, or are the things that go on with us when we are in the kind of right mind-set. Just kind of curious on your take on that.

Rob: Yeah, I agree, I think there is a lot of evidence that um, that our mentality changes how the neurons and the neuron bundles are formed and fired in our mind, which completely informs the hormone balance of the body and how much cortisol is going on and how much serotine and dopamine, etcetera, um, so yeah, the mental and physical connection, we like to separate them because it makes it easier to kind of talk about different things to attack or fix or help, but we are holistic, you know, we are one system that is very complex and kind of working, so I do believe that mentality or history of stress or any of that stuff 100% adds to, you know, can influence physical sickness or health.

Zephan: Yeah and I don’t know if you’ve seen recently this guy Wim Hof has been making waves

Rob: Love!

Zephan: Yes, so for everyone listening if you haven’t heard of him, haven’t seen—you probably saw…20 or 30-minute documentary or something, like that?

Rob: He’s phenomenal, yes. That’s pretty amazing. He is doing great stuff with breath work and being, you know being able to effect hormones and testosterone and all this stuff and you know dealing with extreme situations and he is doing things where he is altering parts of the brain and brain function that people thought was only part of the autonomic nervous systems. So you know, he is actually getting in there through different behaviours and actions and mind-sets that he is able to alter parts of the brain that until now our science really thought was outside the realm of conscious control. And it’s profound work that he is doing, and I’m actually really interested in that.

Zephan: Yeah, and my concern is that it is probably a tough thing for some people to grasp. There’s people who come from the scientific world, there’s people who come from the religious background, and it’s very hard to take something that we saw as metaphysical, something we couldn’t really explain, and now I’ll see proof that it is changing people. So, it is very neat to see how that’s transforming both with him, how he is changing lives of others.

Rob: Yeah.

Zephan: I mean we are just finding out so much more about how the mind really does effect the body and everything else going on around us and, you know I’m sure that is a big thing that you teach people is mind-set and what you think. It completely controls what is going on around you

Rob: Let me, let me speak to that a little bit. You know I, there’s a bunch of differences between me and a rock right, but like one of them is that I am capable of reacting to my environment. So a life to a great degree, what going on with the rock, energetically the atoms and all that stuff, all part of this big soup you know, the universe or whatever. Ah, but things which are biological or things that can react on whatever level, animal or human, part of that is reacting to your environment, right, and so we have sight, sound that firs the neurons in our brain that actually go little brain and actually fire things like emotions, are we going to feel fear, or whatever is going on, and then those actually set off things that happen as I mention in the basal brain and what happens in the nervous system right. You know, your heart is supposed to beat faster because you’re afraid or excited, should calm down because you are at rest and everything is ok. And if we were only reacting to our environment, we’d be much more kind of instinctual and reactive like some other animals that we see.

Right, there wouldn’t be um, kind of extra stuff going on for us, but as humans we have this big kind of extra part of our brain that sits on top, which allows modelling, imagination, memory, all these things. So what we know now, is not only what I see kind of influence that neuronal bundle that is going to fire different hormones, often different feelings, and different state experiences, but so does what I’m remembering, what I’m imagining how I’m thinking, and so the short cut here to changing how we feel at any moment and what I mean there is if I’m going to go on stage and present, to go from being anxious, to confident right, it very much is directly controlled with how you’re making meaning in the moment, like how are you thinking about that.

And there’s all kinds of studies that actually show this, all the way down to dying. You talked before about does how you think—does the history of stress, and I would put on that how you think, etcetera, affect your sickness. There are studies that show people who live a life full of anxiety, that think that the anxiety is bad for them, actually die sooner, much sooner, than people who have anxiety, but actually think about it in a way that go, “You know, this anxiety is normal. I’m at my edge,” or “This is exciting,” or whatever.

We now know that the way that we actually think about how we are feeling, whether we make it ok for ourselves or not—and really that almost kind of goes down to a base level of self-love or not—if we don’t have that we, end up getting sicker. It totally fires things that makes stress levels higher, body which makes us, you know oxidise faster and literally die sooner. And so from the point of like how are you making meaning has everything to do with how your body is going to respond, as well as you know if I’m also in a situation where people are throwing punches at my head all the time. Obviously I also have to deal with that, but very much how you think affects your body. No doubt. And it certainly affects your results, it affects whether or not you are going to be motivated about something, it affects all kinds of stuff.

And one of the things that I do is a lot of the way that we think those patterns come in and create an identity. They create a set of patterns where we have certain short cuts or beliefs about what is possible for ourselves. And many, many people have really, really limiting identities, right. They have really, really limiting self-concepts about what they think is possible. And there is reason for that, it keeps us safe, it keeps us you know, able to live and reproduce, but it doesn’t keep us expressed. And so on a safety factor it works really, really well. If you decide not to take that risk, that may mean that you actually live longer but you don’t necessarily live happier.

And the risks aren’t as costly as they used to be but we are still coded to be very, very afraid of them, like getting onstage in front of a bunch of people or whatever. Back in the day, that might have meant that you got stoned and killed if you messed up on stage. That’s not an issue anymore, but yet our body reacts like it is still that kind of a cost.

And so, you know, what I try to do with people is have them master that part of how they are making meaning and how they think, so that they can respond in a way that is far more expressed. You know, taking someone who is sure that they are just still like a wantrepreneur. They want to be an entrepreneur, but they are not on it yet because they have to learn something, or they can’t do sales calls yet because it is just—you know, they are not good enough yet, whatever that is. Well, if you actually turn that person into “I am an entrepreneur,” well and entrepreneur makes sales calls, an entrepreneur gets it done, an entrepreneur hires the right people, it’s just a whole different set of behaviours that come with that different identity.

So all of our identities are changing, all the time, but we are not doing it consciously, and we are usually doing it based on a fear and resistance instead of consciously going, “Wait who do I really want to be? What does that look like? And how do I step into that?” and so you know, I’m really, really interesting in helping people master that.

Zephan: Yeah, this actually reminds me back to when I first started writing my book you know. I had always wanted to write a book and I joined this coaching program, and once we had gone through just figuring out our outline, our title, what we wanted to write about, they were like “Alright, now you are going to get the book cover designed,” and I’m like “What…? Why am I designing the cover? The book’s not written!” And it was amazing what happened once we did this, because I went along with her, I’m like “Alright, I guess I’ll just get this cover designed.” And as soon as I saw that physical cover designed and in photoshop, they made it 3D, and I saw it look like a book, it solidified. Like, “I am going to write a book!”

Rob: It’s a done deal!

Zephan: Yeah, this is what it is going to be. And it was so unbelievable what it was like to see that and then the change that occurred in me. It actually changed the way the story was going to be written. Which was so neat, because I just had these ideas kind of across a page and had no clue how they were all going to tie in together, and when I saw what the artist did with that, I knew exactly how it was going to happen.

Rob: Yeah

Zephan: And so it’s crazy when you kind of see that or envision what could happen once you actually do something, what shifts in your mind after that point.

Rob: So it’s interesting, because what happened was, that there was a difference in belief there of like “will it happen or not,” right—whether that was like totally really conscious for you or not—but until we see that happening, it’s still like maybe this won’t occur. But looking at a finished product, and kind of seeing it in that way builds in these automatic, “I can see the end now, this is actually happening.” It’s a real clarity on where you are going, right, in some sense.

And so a lot of what I am doing is helping people shape their belief systems—and I don’t just mean like religious or political or whatever. But so much of our life is about what we believe really will happen or can happen or whatever, and most of us have these incessant limiting beliefs, that we take on as truth, right? “I’ll never really be rich.” “I’ll only ever live in this sized house.” “My business could maybe be a hundred thousand a year, but it will never be ten million a year.”

These are happening in the background. Not that they are even 100% believed, but they’re like little whispers that are unconsciously coming up, showing us our limits, showing us kind of where we fit in the scheme. And for anybody to have a profound change, you really need to go in and edit that belief structure, and a great with a book is to actually show yourself a finished product, so that you go “Yeah, of course, I’m going to do that now! Now that’s clear.I know where I’m going.”

Zephan. Yeah. And so when you say change—I have a question that kind of comes up for me, because, someone who I was talking to the other day was like “You can listen to as many Tony Robbins CDs as you want, right, but until you actually do one of the things that he says you should do, nothing is going to happen for you.” So, I’m curious, when you say change, what does change look like when you are working with somebody? They say it takes, what, ten thousand hours to learn a new skill, or 3 or 4 weeks to break a habit—

Rob: Settle down. That’s—you’re—yeah. So ten thousand hours is usually around mastery, and these are like dart board kind of concepts, right. They take about 30 days to make a habit, but I can tell you, you will get a heroin habit faster than 30 days if you start to regularly take heroin. So it depends on what it is, what the subject is, are you going to have a deep mastery of being a surgeon in ten thousand hours? Maybe. You’ll be better than people who haven’t done that, but I don’t know the actual hours and I think that differs depending on intellect and what the thing is. So these are guidelines and they are really useful.

You asked what change is. And just to simplify that down, and this is—this can be thought of as a kind of NLP model, but I see it as people come to me. People come with—let’s call it three different, basic areas of where they want change, right. One person will come to me and they might say, “Rob, I just don’t feel good. I’m anxious all the time,” or “I am depressed” or whatever. “I want to feel better,” and that’s their motivational structure, and they think that if they change that, that everything will change.

Other people come to me and they go, “I can’t do this one behaviour. Can you please help me with my habits? What I’m doing in my life isn’t working. I keep trying to have this accounting habit or this workout habit or whatever, or this sales habit in my business, but I am resisting it, I can’t do these things.” So they want to change their behaviour. And then other people have a goal like “I want different events to happen in my life. I want the ten-million-dollar business, or I want the new girlfriend, or boyfriend. I want this external kind of event to change.” And what people don’t realise is, those are all part of the same cycle of like being alive. And where the lynch pin is there is really in how we make the meaning inside our head, and let me explain that for you.

So, if you think about how time goes by, basically events happen, and they go into my head, and we think that they just automatically go down, and whatever emotion that happens is the right emotion, but really that emotion is coming from the meaning I’m making in my head, okay. So one person can see one event and feel very excited by it, somebody else can be depressed by it. That’s all happening because of the meaning and the rule sets and all the stuff they have going on in their head. Well, if you master that, you can start to master how you feel about stuff. You can master your state in the moment right, because how you make meaning is what creates the state or the emotional system in your body. That helps you feel better. In the immediate, and that is very immediate, it’s very changeable right now.

As your state gets better, if you feel motivated and confident and ready to go, more often in your life, you will affect the behaviour. You’ll go to the gym or you will get up to do those sales things or you’ll do that stuff. That will affect the behaviour that is going on. And as you change your behaviour over time, to whatever degree you can control, that will change the events that happen in your life.

And then those events come in and create, again, a way for you to create meaning of them that changes the state and all that. So we are trying to change all of those, we all want to feel better, we all want a better level of mastery over how we behave, and we all want that to lead to better events in our life. And ultimately unless you are managing your state, if you are set to self-sabotage, it doesn’t matter what advantages you have. It doesn’t matter if you have tons of connections or lots of money or whatever, if your brain says “I am not worthy of being a millionaire,” you will immediately, make unconsciously make the decisions to hack away at savings, ruin those relationships whatever, so that you get to the level that your brain believes you deserve and you are, okay. And most of us are set on limits that we’re not even seeing right.

So where change really begins is mastery of kind of how you make meaning about your situation. Does that make sense?

Zephan: Yeah. Absolutely. And it’s—I feel like my brain is being rewired, at the moment. The reason why I asked that was, you know, everybody’s got their sure-fire solution. You know, do this, do that, your life will be better.

Rob: Yeah

Zephan: And I think you have really gone about it in a very creative way, where you have been able to take you know your own experience, along with what you have learned along the way to teach others on how to make these changes in their life.

Maybe talk a little bit about awareness. Because I think that so many people miss out on, perhaps, the meaning of something that has happened to them because they just kind of float by and float through the world. You know, I think one of my biggest fears in life had always been, I never wanted to get to the end and feel like it was in the blink of an eye, and I missed it as if I wasn’t there. Maybe talk a little bit about being as in being in the moment, and actually being able to stop and say “Oh wow, this is amazing. Look at this sunset. I know I’m driving home and traffic sucks but, I mean there is more to it than this.”

Rob: Yes, so there is about three different directions I can take that, that all feel really important. I will just say as like a blanket statement, awareness is wildly crucial, and it really is the game changer. Because if you can shift your awareness in a fundamental way, that I actually teach people, it changes the whole game, not just in this moment, but it iterates through all of the other challenges, you are ever going to see in your life. It’s literally like a new level of consciousness. So that is kind of one area I would love to explain, and I don’t know how much time we have, but I would love to explain that in a—using a metaphor that is really useful for people usually.

The other thing is kind of explaining this model of—that if you think about in the East, there is this deep history of like meditation and being. What does it mean to be kind of fulfilled and happy in the moment? And here in the West we are really good at doing, right, we’re really good at succeeding. It’s almost like there’s this science of success that we want to understand. How do we get to Mars and colonise it? How do we build nuclear technology? How do we make this magnetic train, do whatever?

And here, we’re great, but we’re maybe not as good at kind of being, being present. And if you go back to the East, you know, somebody who is really, really good at sitting and being present and being happy and fulfilled, they might not be as powerful in the world. Right outside that theatre of managing their own emotions and stuff, they may not be causing change. And so if another villager comes to burn down all your houses, they may not be ready to deal with that or whatever, right? So it’s actually both. We’re not just trying to feel good, and we’re not just trying to succeed. Because if either one of those is missing and is kind of incomplete.

So it comes down to mastering being and doing, because one of the biggest things that would be horrible is if you master success but never feel great about it. If you have constantly put the next goal, like when you make the million, and now it’s ten million, because you’ve just gotten good at reaching goals, but never can you set and actually be satisfied in it. So, the short cut there is to learn presencing techniques and things like that. You know, have a little meditation practice. I’m about to be rolling out a meditation challenge, which will be teaching people over a couple of weeks how to have a really awesome meditation practice that’s like fun for them, that’s not challenging or difficult. Then I’ll explain why that is better for success and all this stuff.

But essentially, you know, Eckhart Toll might be teaching people how to be, right, being in this new way that is really profound. Tony Robbins might be teaching or like Les Brown or whoever might be teaching this success model, but very few people are trying to teach both, and integrate them.

And I usually call—when you have mastered both, I call it stillness and motion. It’s bringing this really present quality to the actions that we are trying to do, so that we live a life full of purpose and connection, and wonder. Because in any moment we can be criticising, we can be hating whatever is going on, or we can be really appreciating what is amazing, like what our breath feels like or what our feet feel like on the ground. And as we slow down, we’ll realise that the universe is giving us a massage all the time, but we are being too loud in our thinking to really feel it.

Great little metaphor for that is imagine going into the best masseuse in the world, and two different people are going to go in, and the first person is laying down getting the massage, but whole time they are thinking about how their taxes are late, how the management structure of their company is wrong, who they have to hire right. They miss the whole massage. They never brought their attention to the moment to be with this beautiful massage they could have received. Another person goes in and actually just focuses on their breath and the feeling about what is going on and they put down all the other stuff, they have now managed their attention, and they have put their attention on where they are, and when that happens it is beautiful.

If we were to do a little breathing exercise, in just a few short breaths you can start feeling that there’s all these beautiful tingling sensations. You can notice what the air in the room feels like on your skin, you can notice sounds around you, and all of a sudden there is this wealthy sensation that can start coming up where you realise “Oh my gosh, I’m already arrived. I don’t have to be anywhere else. Sure I’ve got goals and I want to do stuff, but like I can really enjoy where I am also.”

That is starting to have a mastery of being, right, and without losing like and hey I’ve also got to pay the bills, and I want to grow this business, and I’ve got these games in my life that I want to play and do well. Mastery of both of those is a much higher level of consciousness and it is a much—it shows, it ends up having people being much more successful across their life.

Zephan: Yeah, that makes me think a lot about something I call Gmail Syndrome. Every time your phone goes off, you want to answer that email immediately. And the truth is the world is not going to end, you know if you don’t answer it right away.

Rob: No, not at all.

Zephan: So we have so much trouble turning off, even just for a little bit. Tech detoxes are huge. I think it took like four days away from all electronics and just spent a lot of time on the water, and it’s crazy what happens.

Rob: Oh my god, are you okay?! Did you make it??

Zephan: I made it! I posted on Facebook about it afterwards and told people I’m still alive. But yeah, I mean, it’s crazy.

Rob: It resets the system. It resets the system quite a bit.

Zephan: And I stopped getting those phantom vibrations, you know, where you think you are going to get text messages, and then you realise your phone wasn’t even in your pocket?

Rob: Yeah, exactly.

Zephan: Unbelievable in such a short period of time.

Rob: Well it’s funny, because our bodies reacting to history all time in these different ways. If you look at the biology of what happens to us, genetically we’re carrying the genetics of all the way back, like the beginning of the universe, kind of stuff, right? It’s expressed to us in some way through our genes. Our hormones are not all the way back history, but they’re our recent history. Like if you have been stressed and you got tons of cortisol going on or you got testosterone firing in this way or serotonin and dopamine are happening. If I have been spiking sugar for three days, right, my body is out of balance in some way. If I haven’t gotten enough sleep, my body is out of balance.

And you are not going to effect that kind of immediately, but over some time or rebalancing that can get back in state. And then the immediate that we are dealing with right now, that’s like the neurons in our system. So the immediate is the neurons and what’s happening in the body, whatever the body does to make that happen. The hormones are the recent history—hours, a few days, whatever. And then our genetics are kind of the history of the whole thing. And that altogether makes up you know this life force which is either capable of taking action or not, feeling good and balanced and confident, or anxious or depressed and sad and want to crumple into a ball.

There’s great diversity in how that human structure will show up, and if we are constantly at our keyboard and we are constantly doing things, it leads to all this decision fatigue. I think that ADD might be coming up to match it, like it is this maybe today in evolutionary advantage at some point but we end up really tired, and we end up in way too much mentality, not enough connected to our emotions. We are not taking care of our bodies, we are sitting too long, we are not eating properly, right, and that leads a system that is really out of balance. And if you can just take breaks from that, and be present, put the phone on down, do these other things, it doesn’t take very long to let that hormonal structure balance again, let your neurons kind of calm down, let your genetics start to fire and express in a way that is really beneficial to you instead of—we’re learning now that genetics can be in a certain way turned on and turned off to express us or not express.

So all of that is like the brain is plastic. We have neuroplastic ways to change, and to adapt, and it has everything to do with the food we are putting in, the stress we are putting on the system, how we are thinking all that stuff goes into it, so mastering all those things is really good, and space is important for that.

Zephan: And I think one of the biggest takeaways from all this is that, you know, you are not stuck in your ways. You—I mean, Rob, you most certainly have given people an opportunity to rewire the way that things work for them. So I think anyone feeling stuck right now, don’t feel hopeless because there are so many different things that you can do here. So many little changes that you can make, which, just too kind of round it off, I would go back to that whole ten thousand hours of mastery. It doesn’t have to take that long. I mean, there are changes you could do right here in the next hour that can really make a big difference in your life and so—

Rob: Let me—can I speak to that?

Zephan: Yeah!

Rob: Because you know mastery is a stage of evolution, and stages always beginner, intermediate and advanced. You can enjoy whatever stage you are at, you don’t have to be a master before you feel amazing about your life. Usually it is about just going in the right direction.

So somebody who is really heavy, as soon as they start showing up for themselves, even in a few days of now going to the gym and eating differently, they feel so much better. So like your state and how you feel and your happiness and your fulfilment and all that stuff can be affected almost immediately, and as you continue towards your goals, the mastery—as soon as you are 20 pounds down.

Let’s say you are 100 pounds overweight, once you are 20 pounds down, now you are like, inspiration from those around you, you love it, you feel like a different person, you have got this different identity. You are still 80 pounds overweight, but the difference is, you’re not hanging around at 80 pounds overweight, you are headed in the right direction, and that’s exciting, that feels amazing. And so your life is completely different, and over time you’ll continue to go down and eventually—you know, I’ve had clients who have ended up running triathlons from that situation, and they become real athletes, and totally fit and all that. But the mistake that we make is thinking that I’ve got to be the triathlete before I feel good, and that has nothing to do with it. It actually—becoming the triathlete is a by-product of feeling amazing and going in the right direction.

And so, yeah, very, very fast change, and profound change is much more immediate and can happen a lot faster than people think, as you rewire, how you make meaning, how you show up for yourself and the world

Zephan: So if you had any sort of final words just to—whether its words of encouragement or transformation, if—let me put it this way, if you had like 30 seconds to tell someone the one biggest thing that would change their life, what would you even say to them.

Rob: Without a doubt, it’s about shifting your level of awareness to understand how you see. Most of us are looking through lenses that we can’t even see that are skewing our view of the world. It’s actually what I call our human delusion. With just a little bit of training, and understanding, whether that be meditation, working with a coach or doing something, you can become self-aware and where you don’t carry your limits in the same way.

And once you can systematically drop your limits and challenge them, and decide to put new thinking in your head, you control so much more of your life than you think you do, and that’s a level of enlightenment that I’m really committed to sharing with our world so that we can all grow and move towards success and sustainability and appreciating the abundance that’s around us instead of, you know, all the other ways, fears and wars and fighting and feeling lack.

So the one sound bight is you control way more of this than you think. And there are ways to grow and the first step is to become more aware.

Zephan: Awesome, awesome. This talk, Rob, has been great and I’d love to give people a way to get in touch with you, to find out more about what you do. What is the best way for people to keep track of what you are doing?

Rob: Sure, I’ve got a blog over at robscott.com, and there is a ton of free videos, there’s a free coaching course people can sign up for, there’s all kind of goodies and great information over there. If people are specifically interested in the process of identity shifting, I’ve got a website at identityshifting.com they can check that out.

Zephan: Awesome, well thanks for being here today. We’ll definitely be in touch very soon.

Rob: Thank you, so much. This has been a blast.